San Francisco Bay Area Flyer Distribution
San Francisco Bay Area Flyer Distibution Services: Oakland, Berkeley, Palo Alto, San Jose, Marin, Sonoma, San Mateo, Sunnyvale, Fremont, Redwood City, Napa, Petaluma
San Francisco Bay Area Flyer Distribution Services
If you are looking to get your flyers distributed across the Bay Area, there are various services to choose from. Most services specialize in certain areas of the Bay Area and most only focus on outdoor, public spaces (such as street poles) while some have relationships with specific businesses (post photo on their windows, doorways and more).
Depending on the location and type of event, audience, and more, you should plan effectively to get the word out. Things to consider like where you want to post flyers and when to post flyers is pretty obvious but other things may not be straightforward.
For those who have distributed flyers for a while now, things like what height to post flyers, which direction to post flyers, what day and time to post flyers and how to post flyers are often overlooked. Each city and jurisdiction has rules around who can post flyers, what kind of events are allowed to be posted, how to post them (tape, twine or other) and where to post them exactly.
Related reads on Eddie’s List:
Flyer distribution services may not observe rules i.e. use tape, post on poles that are prohibited by cities. Similarly, flyer distribution services post flyers in clusters i.e. 2-4 per block and while that may get attention, it can also result in flyers being taken down more quickly (it’s not common for flyers to get taken down same day if not less than an hour).
While most services boast foot traffic to various sites, very rarely do you see event organizers track visits, whether through custom URL’s, QR codes or special code redemption. It’s important to attribute audiences when promoting events unless you are certain to sell out, DGAF about turnout or are looking to just build awareness without actually getting customers or selling tickets.
San Francisco Bay Area Digital Flyer Distribution
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Flyer Distribution Services East Bay, South Bay, Oakland, San Jose
Once you get out of San Francisco, places to post flyers can be scattered and quite spread out. It can take time to move around, especially if you are adhering to local rules around posting flyers. Posting places like college campuses can be efficient, but crowds are greatly diminished during the summer. Popular streets are great for foot traffic but if too busy, is anyone actually stopping to read flyers?
I generally wait to observe who people interact with flyers. I consider things like how narrow streets are, are folks waiting around, queueing up or hurrying up to avoid lines/crowds? As you can see in the above example, people may pile flyers on top of each other defeating the purpose of your efforts and money spent.
While outsourcing flyer distribution may be more efficient in terms of knowing where to post and posting flyers in volume, quality of readers, efficiency of people actually stopping to read flyers can vary depending on the flyer itself, where it’s posted, when it’s posted and what else is going on on that block.
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